Welcome to
SHICHI
UPADHYAY’S
World of Aha!
Aka Shichi (शिचि).
Product Designer with an M.S. in Human-Computer Interaction, currently embedded full-time at a private equity firm as their sole Product Designer - building systems, shipping products, and occasionally writing front-end code.
In short, a chaos-born, curiosity-fueled designer who chases stories as if they'd disappear.
She designs like she's painting whispers, observes like a detective, and adds drama like a younger sibling with no chill. Currently decoding the human experience: pixel by pixel, story by story.
A design system built from zero as the sole designer on the systems side, then adopted across four internal platforms. Tokens, a 46-component library, iconography and brand foundations - plus the hands-on product design that consumes it.
Designed a mobile trading experience where haptic and pressure-based interactions stand in for physical feedback - so traders can act on a watchlist by feel, not just by looking. Built 20+ WCAG 2.1 AA components alongside it, so the interface holds up when touch isn't an option.
Designed data visualization modules for portfolio managers inside Fidelity's brokerage platform - dense position and performance data that had to stay scannable under time pressure. Iterative usability testing cut task time by 13%.
